Lure Urban continues to make and revolutionize fashion clothing for winter and has designs for men and women alike. Each product is meticulously crafted with love and attention to detail. 

The production process is optimized, while the toughest and most durable fabrics are used for creating styles. Marked by durable hardware and accessories, the coats and jackets are a testament to the evolving demands of the fashion world with an eye of pleasing each individual customer.

Lure Urban is not just a brand, it's a legacy. A legacy of a father and son who followed their dreams and created something remarkable. A legacy of quality, innovation and style that has been passed down from generations.

Explore functional winterwear with Lure Urban today – Check our store for amazing deals and offers!